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Experimentation & Growth Stories
A/B testing, onboarding flows, user insights — practical, real examples of how you improved user journeys or metrics.
Building AI Products in Regulated Industries
The Day an AI Made the Right Decision and Still Failed It was 7:45 AM when Sarah received a notification that her insurance claim had been denied. A recent storm had damaged her roof, and after weeks of submitting photos, estimates, and paperwork, she was expecting an answer. What she didn't expect was a decision with no explanation. When she finally reached customer support, she learned that an AI system had flagged inconsistencies in her claim and automatically recommended
3 min read
The Hidden Profit Switch in AI Startups
Most AI startups are losing money with every new customer due to negative unit economics. But a shift in API pricing from providers like OpenAI might change everything. Here's how. Growth Without Profit AI startups are growing fast but at what cost? While user numbers and engagement may impress on the surface, the underlying economics are broken. In many cases, every additional customer actually increases losses. The root cause? The cost of accessing large language models (L
3 min read
Retention Isn’t Just Luck. It’s Personal.
When we first rolled out personalized dashboards for returning users, we didn’t expect much. It felt like a “nice to have” feature. But...
2 min read
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