Experimentation & Growth Stories

Most AI startups are losing money with every new customer due to negative unit economics. But a shift in API pricing from providers like OpenAI might change everything. Here's how. Growth Without Profit AI startups are growing fast but at what cost? While user numbers and engagement may impress on the surface, the underlying economics are broken. In many cases, every additional customer actually increases losses.  The root cause? The cost of accessing large language models (L

When we first rolled out personalized dashboards for returning users, we didn’t expect much. It felt like a “nice to have” feature. But...